• Umzi mveliso woomatshini wokuPakisha kufuneka uthabathe iQhinga leBrand libambelele “kuMgangatho kuQala”

Umzi mveliso woomatshini wokuPakisha kufuneka uthabathe iQhinga leBrand libambelele “kuMgangatho kuQala”

Oomatshini bokupakisha ukutya xa kuthelekiswa, luphuhliso olucothayo lweshishini, iintsilelo zalo. Ikakhulu ibonakaliswe kule mimandla ilandelayo: Ngenxa yemvelaphi eyahlukeneyo yamashishini, inkunzi, izixhobo, amandla obugcisa ahluka kakhulu, indawo yokuqala nayo yahlukile kwinqanaba. Isiqhelo esipheleleyo asiyondawo yokuqala ephezulu, uninzi lweenkampani zihamba ngezixhobo ezikumgangatho ophantsi. Zininzi kwingingqi apho imveliso iphindaphindwa ngakumbi, amaxabiso ayakhuphisana, kwaye ingeniso ibuthathaka.

Oomatshini bokupakisha

Kutshanje, amanye amashishini athumela ngaphandle afumanise ukuba amanye amathuba oshishino kwiimarike zangaphandle adla ngokungxama ekuveliseni imveliso eninzi, nto leyo ebangela ukuba ezinye iimveliso zibulalane ngenxa yokulwela abathengi, zifuna ukuthengiselana, azibinangeniso kuphela kodwa “zinokuthengisa”. Ukungenelela kukhuphiswano kwimarike yamazwe ngamazwe kwesi simo sengqondo kuya kukhokelela ekubeni amazwe angaphandle asebenzise iimveliso zethu njengento yophando "lokuchasana nokuthengisa". Ngelo xesha, ilahleko yayingayi kuba lishishini elinye kodwa ishishini liphela.

Ke ngoko, ishishini loomatshini bokupakisha kufuneka ngoku lithathe isicwangciso sophawu. Amashishini abambelela kumgaqo "womgangatho kuqala" kufuneka kuqala abe nesiseko sokwenza amagama eemveliso. Ukongezelela, kunye nokuhlaziywa okuqhubekayo kukhuphiswano, ukusetyenziswa kobuchwepheshe obuphezulu kunye nokuhlolwa kweteknoloji yokusika, amashishini awaziwayo kunye nemveliso eyaziwayo iya kuhlolwa ngokuthe ngcembe.


Ixesha lokuposa: Sep-16-2014